FRISKA DIGESTIVE ENZYMES

Friska is your enzyme-powered life hack, a unique blend of digestive enzymes and probiotics developed for better health through your gut. The supplement category is crowded so we knew we needed to create a bold brand for modern life. Working with the Friska business team I first developed the branding, packaging design, and sourced sustainable, non-plastic, packaging components. Once the longer lead-time branding elements were in process I further developed the brand voice, messaging, and photography. Using these brand building blocks I created the Brand + Style Guide as a brand bible to share with other partners to help develop the website, in-store merchandising and marketing materials. The end result was a seamless online and in-store brand launch. See the brand in action at getfriska.com.