ECOVER REDESIGN

method merged with European green cleaning pioneer Ecover in 2012. The Ecover products were dated and the brand had failed to evolve and connect with consumers over the last few years. The method creative studio embarked on a major redesign + rebranding project.  Spanning over 375 products in 9+ languages in 32 countries we created a modular system that could be adapted globally. As the new product hit shelves we also led global rebranding workshops to inspire country teams to rethink Ecover as a lifestyle brand. By creating brand inspiration books we gave the international teams a vision for the potential of the brand. From that came a new UK website and advertising that reignited Ecover as the OG of green cleaning in Europe.