AHA! ALIVE
Aha! Alive is revolutionizing the produce we eat. Their greens are grown in vertical farms in individual pods, and delivered to the store alive and still growing. With a little watering at home they can last up to 3 weeks longer than regular produce, meaning less food waste and optimal flavor. I developed the Aha! Alive branding, packaging, photography art direction, iconography, social posts, marketing and sales materials, and in-store signage. I also created the brand style guide to share with our website developers and retail partners as we soft-launched the brand into regional grocery stores. Learn more at ahaaliveproduce.com.