METHOD FEAR NO MESS CAMPAIGN

An unconventional brand like method needs an unconventional brand campaign. Fear No Mess is the anti-cleaning campaign. It focuses not on chores, but on the fun of making messes. And not just any mess, but the most beautiful, weird, wonderful messes imaginable. All with the purpose of empowering people to live without the fear of dirty repercussions. As part of the 'Fear No Mess' campaign, we created 15 + 30 second connected TV spots, pre-roll, billboards, digital billboards and social media assets. In my role as Creative Director, I led creative strategy and worked directly with the smart team at Muhtayzik Hoffer on initial ideation through to final production.

creative agency: Muhtayzik Hoffer  production company: Canada