METHOD SOCIAL MEDIA CONTENT

We built a tribe of super fans on our social channels. By weaving together multiple storylines like product launches, sustainability stories, cleaning tips, creative partnerships, home decor ideas and popular culture moments we built a rich brand world that engaged consumers in every aspect of our brand. We created the majority of our content in-house and purposely developed a distinctive visual style that went against the status quo shiny white surfaces and stock photography families of the cleaning category.